Philly 311 is your go-to number for non-emergency city services and information. Available 24/7, 365 days a year, it connects you with a dedicated team ready to assist with your needs.

I redesigned the Philly 311 service to make it easier to look up or submit information. Citizen insights are invaluable in helping improve the city of Philadelphia, and wanted not only the UX but refreshed look to be more welcoming and easy to navigate.

A comprehensive branding guide for the Nicole Curtis home furnishing line. Working closely with her and the HGTV team, I captured her vision for authentic product presentation, focusing on a cohesive look that reflects her personality.

Responsibilities included establishing fonts and colors, layout of images and lockups for marketing, social media, and signage.

Created and designed packaging and marketing for an established chandler whos candles focus on positive thinking through their multisensory scents.

The front panel was determined to be a focus for online presence and scent notes to establish an "up front" handmade feel. The candles are given as gifts to high end events such as the Oscars, and needed an established look to fit in with the rest of the “Swag Bags” given to invitees.

Marketing directives were to use the brand for workshops, accessories for purchases, and direct to consumer goods.

Package design refresh for the Phlat Ball “Aeroflyt”.

Created new branding and graphics to create a more consumer friendly and more eye catching package on shelves. This is was the jump off of re-branding the entire line of Phlat Ball products that will continue onwards towards international packaging designs.

The Disc Jock-e is a throwing disc with a built-in Bluetooth speaker.

As a designer, my role encompassed designing unique packaging for both the Toy and Sport store aisles, developing impactful branding to cater to a kid and young adult audience, and creating a comprehensive instruction booklet and marketing collaborations. Additionally, I actively collaborated with Pandora Radio to drive promotional campaigns through social media graphics.

Disc Jock-e gained industry recognition, earning a Toy of the Year (TOTY) award nomination in 2018. This innovative product seamlessly combines a state-of-the-art speaker with a sleek, high-performance throwing disc, revolutionizing the way music is enjoyed outdoors.

The Crush-It! baseball bat features tension strings which power up/down your swings. Developed custom dielines and refreshed the branding and graphics from the original design in 2015.

A challenge was how to include 2 foam balls in package without making appearances clunky or risk breaking off during transit. After many store visits and consulting with sports gear designers, I was able to resolve the issue with a slim and profitable package that shows off this new product in a 1 , 2, 3, promo deal.

Designed packaging for a high-end candle collection with a focus on achieving a sleek, modern look in line with the client's contemporary furniture and home goods line.

Taking inspiration from iPhone packaging, I was responsible for sourcing proper material, dielines, and graphics. Bringing a touch of hand-crafted elegance, I added an embossed signature to the top.

Developed branding and marketing direction for a local chapter of the DOE “Code-A-Thon” annual competition. Working with the board, I developed a signature logo and brand to be featured on marketing materials, swag bags, and all related Information.

Directed photoshoot and marketing for a new wet-wipe branded product for the bathroom. Responsible for identifying how this product is unique in the market, and promote its advantages over traditional bidets and store bought wet-wipes. Shot and edited photography and created associated graphics and messaging.

A compilation of logos crafted for professional endeavors, showcasing the diverse style selections and extensive range of categories I've explored over the course of my career. While some logos stop at the branding stage, I was able to continue projects with applying the branding to stationary, wall covers, advertising, marketing projects and more.

Developed concepts and artwork for “Stuff Happens” a card game where players rate which situations are more worse than others.

Had the challenge of showing complex situations and emotions with limited colors and shapes. Created 52 card designs based on parenting fails and child mishaps.

The objective was to add an additional line of low-cost bathroom scales for the in-house brand. We wanted the scales to be more stylized since the higher end scales were more traditional looking.

In addition to creating the looks, I was tasked with photographing the product to capture multiple angles and showcase any features. I used the shots to specifically market it for webstores.