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 Free Art Friday is an informal initiative that shares local art for free. Artworks of various mediums randomly appear in surprising locations with a "Free" tag, ready to be claimed by finders who can acknowledge the artist online.

I collaborated with a client who aimed to establish a startup in southern New Jersey and Philadelphia. I first designed the South NJ logo and used those elements to create the Philadelphia logo. The objective was to create an iconic symbol that would be instantly recognizable when the artwork was discovered on the streets. Additionally, I developed accompanying calling cards with instructions for the finders.